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Whitepaper: How to Increase Sales by
Understanding Channel Partner
Perceptions
(Jun 25, 2008)
Brand perception develops through each
and every touch-point you share with
your customer. While the importance of
social and online media in building
positive brand perception is clear,
these are not the only channels
customers are turning to for advice.
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Whitepaper: B2B Sales Tools That Drive
Client Acquisition
(May 28, 2008)
Acquiring new clients is one of the
biggest challenges facing B2B sales
professionals today. B2B services and
products have become more complex, and
decision makers harder to reach. As a
result, B2B sales professionals, in both
product and service companies, need more
effective tools to open the door to and
acquire new clients.
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Extended Case Study: How TAB Canada
Focused and Expanded
(Apr 28, 2008)
TAB Canada had a massive market
opportunity, but wasn't sure which
industries to target. TAB wanted to
develop a plan to approach specific
industries strategically. Evaluating
the
most lucrative verticals helped TAB
move
up the experience curve quickly and
understand customer pains and messaging
that would resonate with new prospects.
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Special Content: Mezzanine and RBC
Dominion Securities Present New Research
on Women's Wealth
(Apr 17, 2008)
Lisa Shepherd and Susan Fulford
presented as keynote speakers at the 4th
Annual Marketing to Women Conference.
Research from RBC Dominion Securities
and Mezzanine Consulting that shows that
women are the new face of wealth in
Canada - but they don't realize it and
in many ways aren't prepared for
it.Women are not taking advantage of
their power and in many cases are
letting others speak for them. As the
baby boom generation ages, women must
improve the return they receive on their
investments and arm themselves with
higher expectations and demands of those
whom they work with to ensure their
lifestyles. Download the slides today.
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Special Content: The View From The
Mezzanine 2008
(Feb 01, 2008)
We've evaluated trends among forty
Canadian companies to understand how
their marketing is being conducted in a
world where budgets are shifting
dramatically by industry and by
audience. Discover how new media, new
competitive landscapes and new types of
client insight are changing the face of
Canadian marketing.
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Case Study: Buyer Behaviour - Marketing
and Selling to New Customers
(Nov 01, 2007)
Our Client is the Canadian subsidiary
of
a Fortune 500 operating in 150
countries
around the world with more than 13,000
employees globally. Our Client enables
businesses and consumers to exchange
information in printed and digital
form,
and strives to deliver intuitive and
value-added products that anticipate
customers needs and improve the
customer
experience.
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Case Study: Sales and Marketing Planning
- Understanding Changing Demand
(Sep 03, 2007)
Our client is a Quebec-based textile
company which has grown from a woolen
mill to a totally vertical operation
including dyeing, carding, blending,
knitting and finishing of synthetic
fibres. Our Client faced contracting
demand and declining sales from its
traditional client base. It needed to
understand the factors behind the
changes in demand and assess the
potential to effectively increase sales
in new market segments.
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Case Study: Market Assessment -
Identifying Opportunities for New
Products
(Jul 01, 2007)
Our Client is a major Canadian
telecommunications and media company
and
a leading provider of wireless
communications. Our client contact
sought to assess the market for new
wireless applications in the Retail
Supply Chain. Our Client asked
Mezzanine
to evaluate the market to identify
opportunities for new products.
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Case Study: Best Practices -
Understanding Industry Leading Practices
to Hit the Ground Running
(Jun 01, 2007)
Our Client is a major Canadian mobile
telecommunications company with
operations in all provinces. In a
highly
competitive market where client service
support and effective outbound direct
marketing can provide significant
advantage, being able to operate an
efficient and effective outbound call
centre becomes a decisive factor.
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Case Study: Client Satisfaction - Major
Industry Change
(Apr 02, 2007)
Our Client is a major North American
print media wholesaler who distributes
more than 4,500 magazine and book
titles
across the continent. With a corporate
history dating back 100 years, our
Client is one of the founding
organizations of print media
distribution in North America,
delivering the products of major
publishers to the largest retail chains
in the world.
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Case Study: Competitive Intelligence -
Understanding the Competitive Landscape
(Mar 01, 2007)
Our Client is a leading Canadian
supplier of energy and energy-related
services and products, delivering
competitively priced, reliable, and
environmentally responsible water and
power to the Canadian and U.S. markets.
With operations predominantly in
Western
Canada and the U.S., our Client has
created a name for itself in the energy
sector. In pursuing aggressive
expansion
to improve shareholder value, our
Client
intended to explore opportunities in
Ontario.
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Special Content: The View From The
Mezzanine 2007
(Feb 01, 2007)
This report is relevant to Canadian
marketing professionals who are
responsible for market research,
marketing planning and new product
development.
It presents best practices in market
research and perspectives on how
marketing professionals are gaining
better information on their industries,
customers, competitors and market
opportunities.
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The View from
the Mezzanine |
| Quarterly trends and case studies on sales and marketing
Click here » |
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“I was impressed with Mezzanine’s
ability to uncover difficult-to-obtain
information in such a short timeline. I
would not hesitate to use them again as
they provided valuable information that
was critically needed.”
- Chris Lumley
Director, Magna International |
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“I was very impressed with the level of
professionalism and quality of the
report. Each of the members of the
Mezzanine team quickly earned my
confidence and were a joy to work with."
- Alana McPhee
Principal, Coventree Capital Group |
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"Mezzanine performed an excellent job of
the opportunity assessment we required,
delivering the requested analysis in the
agreed timeframe and to an exacting
standard. The value of their services
was refreshingly superior."
- Darren Mawson
CGI |
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