Sales and Marketing Consulting in Toronto  
We are a dynamic company that marries the best of the advertising agency and management consulting worlds. We combine solid business fundamentals with creative, results driven marketing research, strategy and implementation. We work with both enterprise and small/medium business clients to positively impact your success by providing fact-based, actionable and measurable marketing insights and solutions. And we don’t just create plans or tell you what to do. We help you get it done.

Mezzanine. How can we help you grow your business?

Let’s start by asking some questions.
    • Do you have the market knowledge to effectively grow your business?
    • Are you using the best marketing tools to grow your business?
    • Do you wish you actually had the time to create and execute your marketing plan?
    • Do you wish you could better measure your marketing efforts?


Now, let’s talk solutions. We can help you:

MAPP out your current marketing performance
Assess your market to:
    • Get an overview of your market trends, competitors and target market
    • Understand your market opportunities
    • Understand your existing and potential customers
    • Leverage the expertise of your organization through thought leadership
    • Learn what your clients think about you
    • Learn what matters to your clients
    • Figure out what your competitors are doing
Create your marketing plan
Execute your marketing plan
“From the first contact with Mezzanine I was impressed with their engagement and the professionalism of their approach. Their team combined rigorous analytical skills with creative and innovative solutions.”
- Jill Planch
Director, Resource Development
“Mezzanine's work catalyzed the organization around a set of tangible priorities and enabled us to move in a consistent and focused direction.”
- Anne Ferguson
CEO
“Mezzanine's process gave us clarity, focus and alignment among sales/marketing and product development that was so important to maximize our returns from effort and resources. Mezzanine’s plan guided us on how we’d approach each segment, and how to prioritize them.”
- Herb Verma
CEP
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Latest Blog Posts
The perils of rapid growth
(11/22/2009)
The media and business community love stories of rapid growth. But this Canadian Business article sheds some light on the downside of overnight success – through interesting examples like Krispy Kreme and Megan Fox.  Turns out that business trends are being adopted – and becoming extinct – faster now than in the past.  A study [...]
Why business plans matter
(11/19/2009)
98% of venture capital firms say that business plans play an Important or Somewhat Important role when they look at new ventures (according to a study recently published in the Canadian Journal of Small Business and Entrepreneurship). What’s even more important than the business plan document, though, is the business planning process. I have seen many [...]
Latest News
Mezzanine Consulting honoured as one of PROFIT's 100 fastest growing companies
Mezzanine comments on Marketing Strategy in Financial Post Magazine
(07/09/2009)
Lisa Shepherd named to Board of Directors of Innovators Alliance
(06/01/2009)
Latest Thought Leadership
Sustainable IT: From Cradle to Grave – Your Hard Asset Disposal Strategy
(11/05/2008)
Whitepaper: Creating a Culture of Innovation - The Tools and Processes to Foster Innovation
(10/30/2008)