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| Solutions » Market Assessment |
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How will a Market Assessment help you?
- Do you need a complete understanding of your market?
- Do you know the size and structure of the market?
- Do you understand the different types of customers in the market and their
specific needs?
- Do you have reliable information on the competitors, their activities and how
they’re performing?
- Are you making sales and marketing decisions based on fact, or based on
assumption?
- Do you need to develop a focused plan to guide your marketing strategy and
sales efforts?
If you are facing any of these questions, Mezzanine’s Market Assessment will
deliver the information you need.
Mezzanine’s Market Assessment delivers a full understanding of your market,
whether it is a new market or an existing market in which you want to accelerate
growth. We use a proven methodology to clarify the size and nature of the
market, the customer segments and their needs, the competitive forces and the
overall opportunity for your organization. We deliver the accurate market data
and insight you need to plan your growth.
Our Approach
There are four stages in a Mezzanine Market Assessment.
Stage One:
Consolidate the internal information and existing perceptions on the market.
Understand where your company currently stands relative to the market. Identify
the variables that impact your market position, such as product or service
specifications, skills and expertise, existing relationships, distribution
channels, pricing, communications, competitive landscape and others.
Stage Two:
Identify the market structure, size and nature using published information from
public and proprietary sources. Gather all available published data to build a
high-level understanding of the market, its trends, competitive landscape,
customer dynamics and recent performance.
Stage Three:
Conduct extensive interviews with industry experts, customers and prospects,
competitor representatives and other stakeholders. Gain insight to customers’
demand for products and services, and potential competitive response to market
changes. Obtain third-party perspectives on the market opportunities, key
success factors and potential obstacles. Depending on the market, executive
interviews are complemented by a broad market survey using telephone or online
data collection methods.
Stage Four:
Synthesize the results to determine the opportunity for a given product or
service, supported by rigorous data and qualitative insight. Develop actionable
recommendations on marketing and sales to successfully penetrate the market.
Mezzanine’s combination of quantitative data and qualitative insight provides a
powerful market understanding and recommendations on market strategy.
Benefits to our Clients:
A complete market assessment will give you unparalleled fact-based market
knowledge. You will obtain current and comprehensive information supported by a
solid analytical base to guide your business decisions. The timeliness of
Mezzanine’s Market Assessments will allow you to identify product or service
adjustments before you launch. The rigor and practicality of our recommendations
will allow you to clearly define the critical steps to achieve market success.
A
market assessment will save you potential millions by avoiding mistakes due to
assumption, anecdote or intuition-based decisions.
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“Mezzanine delivered exceptional value
for our not-for-profit organization. As
a former strategy consultant, I was
worried that Mezzanine's final product
would not be actionable. The opposite
was true - there were so many incredible
and actionable recommendations that we
now get to cherry pick the best ones.”
- David Resnick
Board Member and Chair of Fundraising
Committee, Future Possibilities Canada |
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“From the first contact with Mezzanine I
was impressed with their engagement with
the challenge and the professionalism of
their approach. Most important, their
team combined rigorous analytical skills
with creative and innovative solutions,
while remaining sensitive to our
capacity to implement the plan.”
- Jill Planche
Director, Resource Development, The Shaw
Festival |
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"Mezzanine was quick to learn the
culture and talk the talk. They
established credibility with a diverse
audience and often competing interests
and perspectives."
- Jamie Shortt
Manager, Business Services, Ministry of
Transportation of Ontario, Southwestern
Region |
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