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| Solutions » Marketing Planning & Execution |
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Mezzanine’s marketing planning & execution solutions help you build and execute a strategic marketing plan that is fact-based and costs about the same as employing a full time junior Marketing Manager. Whether you want to create more awareness in your target market, generate more leads, validate your data or just see a plan through, Mezzanine can help. We offer 3 marketing services, with more customized work available if you want to dive deeper:
- Assess your market. This is a critical first step in building an effective and impact driven marketing plan. During this first step, we complete research to provide a fact-based understanding of your market, competitors, and customers.
a. Your Market. Delivers an overview on your market, the size, trends, threats and
the opportunities for growth.
b. Your Competitors. Delivers an overview on what your competitors are offering,
how they are operating in the market, what their apparent strategies are, and what it
means to you and your customers.
c. Your Customers. Delivers an overview on how your customers and potential
customers evaluate and make decisions on buying your particular products or
services.
- Create your marketing plan. This is a collaborative, 3 to 4 week process that defines your marketing strategy by setting goals and objectives, and identifying the marketing tools that are aligned with your business goals. From there, we build a budget and plan for the marketing tools we’ve chosen, identifying timelines, action items and benchmarks for success.
The marketing tools we choose are based on our experience of what works and what suits your business and your goals.
- Execute your marketing plan. For this third service, Mezzanine takes responsibility for executing your plan, working with you on a monthly retainer basis to ensure your marketing engine runs smoothly. With Mezzanine managing your marketing execution, the focus is on measuring your marketing effectiveness, helping you to grow your business.
Take the First Step
The first step is easy, and free. Take the Mezzanine MAPP (Marketing Assessment and Performance Profile) to evaluate your company’s marketing strengths and weaknesses. With the MAPP complete, we’ll evaluate where your company stands relative to similar companies and help you identify which of Mezzanine’s service will make the most impact on your business growth. If we think another solution (outside of our scope of services) would better fit your needs, we will let you know and point you in the right direction. The MAPP diagnostic is free and takes about one hour. Request a MAPP, or call us at 416 598 4684.
If you have a custom research request, read more about our custom research and consulting or call us at 416 598 4684.
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"As a start-up, it was valuable for us
to have an independent advisor conduct
market research prior to the completion
of our business plan. Mezzanine's market
research made our business plan more
compelling and assisted in securing
investors. It will also be a key part of
our go to market strategy."
- R.J. (Rob) Anderson
CEO, PostNet Canada |
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“Great job. You delivered a solid work
product and financial model. The summary
information is well structured and easy
to understand and your presentation of
the material was succinct and
insightful. You clearly developed and
demonstrated a sound understanding of
our market in a short period of time."
- Jeannette St-Onge
Genworth Financial |
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"We have worked with Mezzanine
Consulting a number of times over the
past few years and the calibre of their
work and their willingness to do
whatever it takes to get the results
required is why we keep going back to
them."
- Anne Ferguson
Executive Director, Canadian
Cardiovascular Society |
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