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Mezzanine comments on Marketing Strategy
in Financial Post Magazine
(Jul 09, 2009)
In the July 9th issue of Financial Post
Magazine, Abena Rodwell-Simon and Lisa
Shepherd provide guidance for small
business owners on the best ways to
manage a marketing strategy during a
recession. Shepherd, CEO and founder
of
Mezzanine and Rodwell-Simon, a
director,
warn that if marketing is ignored
coming
out of the recession, sales
opportunities will go astray. Some
guidelines they provide:
1. Don’t Lose Sight of your Existing
Clients
2. Be Selective
3. Stick with It (marketing often
takes 6–12 months to show results)
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Lisa Shepherd named to Board of
Directors of Innovators Alliance
(Jun 01, 2009)
Lisa Shepherd has been elected to the
Board of Directors of the Innovators
Alliance. Innovators Alliance is an
initiative which began in 2001, and
facilitates
the exchange of business knowledge and
experience among CEOs of Ontario's
fastest growing companies. Since the
launch, the organization now has more
than 100 members, representing a
variety
of business sectors. Through training
in new innovations, introduction of
best
practices and fresh ideas, and peer
support for every business challenge,
Innovators Alliance fosters a
commitment
of growth through innovation.
Shepherd joined IA in 2006 and
expresses
great respect for the organization and
its aims, “Innovators Alliance is a
tremendous asset for its members. I
know that I have benefitted from the
decades of experience, the
encouragement
offered and the sheer pleasure of
camaraderie that my IA chapter members
provide.” Shepherd will serve a
two-year term on the Board of Directors.
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Mezzanine in New Marketing Text Book
(May 04, 2009)
Leah Andrew and Lisa Shepherd of
Mezzanine Consulting discuss how to
successfully implement a Marketing Plan
in the new marketing text book
‘Marketing – a Roadmap to Success’,
written by professor Ajay Sirsi of the
Schulich School of Business at York
University. The text will be used by
students at Schulich as well as leading
business and marketing students across
North America. The innovative text
covers strategic marketing concepts
including the importance of
Understanding Customers, Creating
Customer Value, Delivering Customer
Value, and Managing Customer Value.
Andrew and Shepherd discuss the
systematic approach to ensuring
marketing plans are successfully
translated through tactics to effective
implementation. In a podcast on
marketing planning, available through
the text’s online Marketing Lab, they
outline the key success factors for
tactical marketing planning and
effective marketing tools and
approaches. They also remind students
that effective marketing cannot exist in
isolation; rather, marketing efforts
have a profound impact on all aspects of
an organization, from sales, operations,
customer service to Finance.
A Roadmap to Success is available for
purchase on Amazon.ca.
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Mezzanine and Samsung Canada co-present
at IT360 Conference
(Apr 08, 2009)
On April 8th, Mezzanine Consulting and
Samsung Canada co-presented recent
research in ‘Best Practices in Green IT’
at Canada’s largest IT conference, IT360
held at the Toronto Convention Centre.
Mezzanine conducted a 2008 North
American assessment of Electronic Life
Cycle practices among leading companies
in the retail, technology, financial
services and healthcare sectors. Based
on the research, Mezzanine identified a
best practice approach to Greening the
Electronics Life Cycle and the key
success factors for implementing an
effective enterprise program. Ron
Hulse, Vice President Information
Technology of Samsung Canada shared the
company’s approach to the Electronics
Life Cycle and its recent green
initiatives, and how Samsung
incorporates “green thinking” to the
entire product lifecycle.
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Mezzanine Offers ‘PainlessPromotion’
Tips in Profit Magazine
(Mar 16, 2009)
Leah Andrew and Lisa Shepherd of
Mezzanine Consulting discuss ‘Marketing
More with Less’ in the March issue of
Profit Magazine. The article discusses
the tendency for cash-strapped business
owners to reduce sales and marketing
activities in an economic downturn.
But
Andrew and Shepherd argue that
companies
don’t need to take this approach.
Despite tight budgets, companies can
maintain or even increase their
marketing by using low-cost and
innovative techniques.
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Mezzanine named to Intel Customer
Advisory Network
(Feb 27, 2009)
Mezzanine Consulting has joined Intel
Canada’s Customer Advisory Network for
2009. The Network is made up of 10
companies from across Canada who
represent growth-oriented businesses in
which technology plays a key role in
success. The Network meets on a
quarterly basis to discuss issues of
importance to them, and through this
process provides insight to Intel on the
needs of small and medium-sized
businesses in Canada. Intel uses this
insight to guide their business
marketing and strategy. Mezzanine will
serve for 2009.
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Shepherd delivers keynote at Company of
Women Event
(Feb 25, 2009)
On February 25th, the Company of Women
gathered at Toronto’s Verity Club to
discuss the challenges of growing a
small business. Lisa Shepherd
delivered
the keynote address, “Growing Pains and
Taking your Business to the Next
Level”.
Shepherd shared her experience in
launching Mezzanine Consulting, a
Toronto-based market intelligence and
marketing planning firm that was named
one of the Fastest Growing Companies in
Canada in 2007 and 2008 by Profit
Magazine.
Shepherd shared the story of
Mezzanine’s
evolution from a student summer
consultancy in 2001 to a leader in
customer insight and market assessment
for clients like HP, Intel, Bell,
Rogers
and Capital One Canada. Rather than
focusing on all the right things that
happened along the way and allowed the
company to succeed, the emphasis of the
evening was on the challenges that all
new businesses face, and some of the
mistakes that were made along the way.
As Shepherd said, “So often it’s the
success story that we hear and how
companies get to the top. But
ultimately there are many things that
go
wrong and companies must overcome in
order to survive. I find I learn even
more from hearing those stories, and
want to share some of what I’ve learned
in the last 8 years.”
Shepherd encouraged the group to
remember that, “growing a business is a
few steps forward, a few steps back,
the
occasional big leap and the occasional
tumble”.
The Company of Women was begun by Anne
Day eight years ago in an effort to
connect women in business. The group
has over 350 members and holds monthly
meetings plus regular retreats, dinners
and golf tournaments for women in
various stages of their professional
life.
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To MBA or Not? Mezzanine speaks on
Entrepreneurs Panel
(Jan 15, 2009)
On January 15th, Lisa Shepherd joined a
panel of 4 graduates of the MBA program
at the Richard Ivey School of Business
who each now run successful businesses.
Their purpose was to discuss the role
of
formal education in the making of their
careers. The event was hosted by
Ivey’s
Institute for Entrepreneurship for
prospective MBAs who wanted to better
understand if an MBA would serve them
effectively.
The panelists included
Pierre L.
Morrissette: President and CEO of
Pelmorex Media Inc. (The Weather
Network), Deland Jessop: Co-Founder of
PolicePrep (police and fire entrance
program preparation), Alexa Nick:
Founding Partner of myPractice (online
professional practice management),
Jonathan Shell: Managing Director and
Co-Founder of Vet Strategy (veterinary
clinics), and Lisa Shepherd: Mezzanine
Consulting (market intelligence and
marketing planning). The group
discussed how an MBA had
served their careers, the role that
other jobs and positions had played,
and
whether they’d do it all again. The
audience of about 60 people had many
questions, including whether
entrepreneurs really need an MBA. The
panel summed up their view that an MBA
education had helped them make good
decisions as entrepreneurs and had
provided them with strong networks that
accelerated their success – but
ultimately an MBA is not a
make-or-break
component of a successful
entrepreneurial career.
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CIO Canada presents the ‘Frankly
Speaking Breakfast Series’, sponsored by
Samsung
(Nov 05, 2008)
On Wednesday, November 5, 2008, Chief
Information Officers from across
Ontario
gathered together to discuss
‘Sustainable IT: From Cradle to Grave –
Your Hard Asset Disposal Strategy’.
Mezzanine Consulting worked closely
with
Samsung, the sponsor of this event,
over
the last 4 months compiling secondary
research and speaking with companies
leading in this space. Samsung and
Mezzanine Consulting collaborated to
deliver information on best practices,
and challenged preconceived notions on
recycling and IT Asset Disposal in an
informative and highly interactive
session.
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Mezzanine Consulting Announces New
Service Offering
(Oct 01, 2008)
Mezzanine Consulting is pleased to
announce a new service offering:
outsourced marketing management, as a
result of a merger with Leah Andrew
Consulting. During the first
meeting back in April, the synergies
between the two businesses were
immediately apparent. Mezzanine’s
focus
on marketing research and planning
provides the foundational elements that
businesses need to make the right
marketing decisions, and LAC’s
planning and implementation ensures
that
those businesses build a strategic
marketing plan, and follow that plan
through to execution.
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Lisa Shepherd speaks about the
importance of building a Culture of
Innovation
(Sep 24, 2008)
Innovation is more than just new
product
or service offerings. Lisa Shepherd,
CEO at Mezzanine Consulting, delivered
the keynote speech on building a
Culture
of Innovation at the CIPS Toronto Tech
Week in Toronto, Canada.
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Recession Proof Businesses – Mezzanine
Consulting contributes to the Financial
Post
(Sep 16, 2008)
Learn more about which businesses can
remain strong in stormy economic
waters.
Mezzanine Consulting contributes
expertise in Paul Brent’s National Post
article ‘Professional Can Hang A
Shingle’.
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Lisa Shepherd Speaks about Innovation in
Sales and Marketing
(Jun 12, 2008)
On June 12th, Lisa Shepherd presented
innovative sales and marketing
techniques to over 100 members and
guests of Innovators Alliance. The focus
of the event was fostering growth
through innovation.
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Mezzanine Joins PROFIT 100 for the 2nd
year in a row
(Jun 10, 2008)
Mezzanine is proud to be a member of the
PROFIT 100 listing for the second year
running. Experiencing 715% growth over
the past 5 years, Mezzanine continues to
grow by supporting clients with
actionable marketing consulting.
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Mezzanine Shares Marketing Expertise in
the National Post
(Jun 03, 2008)
As part of the New Ventures Case
Series,
Mezzanine Consulting's Lisa Shepherd
offers marketing expertise for a
startup
with a great product, but not a great
plan for capitalizing on that.
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Mezzanine Presents at MRIA Open Skies,
Open Minds Conference
(May 26, 2008)
Lisa Shepherd spoke to conference
attendees about researching brand
perception among retail associates.
Recent research shows that Retail
Associates are among the top 3
influences for many computer and home
entertainment purchases. For OEMs who
sell through big box retailers,
understanding what Retail Associates
tell consumers about their brands is
critical.
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Mezzanine Presents: Getting Inside Your
Customer's Head
(Apr 23, 2008)
On April 23rd, Lisa Shepherd presented
her unique insights to Company of
Women.
Entrepreneurs are expert at identifying
opportunities. But it takes more than
instinct to address an opportunity.
And,
if you don't know your customers inside
and out, your products may not find the
hungry market you expect. Attendees
learned how to use practical market
research to get inside the heads of
their prospective customers and know
what they will buy and how. And more
importantly, found out what you need to
do to sell and market to them.
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Mezzanine and RBC Dominion Securities
Present New Research on Women's Wealth
(Apr 17, 2008)
Lisa Shepherd and Susan Fulford
presented as keynote speakers at the 4th
Annual Marketing to Women Conference.
Research from RBC Dominion Securities
and Mezzanine Consulting that shows that
women are the new face of wealth in
Canada - but they don't realize it and
in many ways aren't prepared for
it.Women are not taking advantage of
their power and in many cases are
letting others speak for them. As the
baby boom generation ages, women must
improve the return they receive on their
investments and arm themselves with
higher expectations and demands of those
whom they work with to ensure their
lifestyles.
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Mezzanine Featured in Direct Marketing
News
(Mar 05, 2008)
Answering the question: "What was one of
your most effective direct campaigns in
2007 and why?", Mezzanine detailed The
View from the Mezzanine campaign. This
year saw the expansion of the campaign,
engaging a select group of individuals
with a high-touch approach. Later in the
year the content will be made available
to a broader audience via our website.
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Mezzanine Consulting offers expertise in
CMA's 2008 Marketing Fact Book
(Dec 06, 2007)
Each year CMA seeks the kinds of
research, insights and trending
information that support marketing
decision making. This year, Mezzanine
Trends in Market Intelligence have been
included. The publication includes
statistics and benchmarks about
marketing media, sought after market
segments, industry and consumer
insights, social media, and more.
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Mezzanine webinar: Need-to-Know: Using
Practical Market Research to get inside
your Customers' Heads
(Nov 15, 2007)
Entrepreneurs are expert at identifying
opportunities. But it takes more than
instinct to address an opportunity. And,
if you don't know your customers inside
and out, your products may not find the
hungry market you expect.
On November 15, attendees heard how to
use practical market research to get
inside the heads of your prospective
customers and know what they will buy
and how. And more importantly, find out
what you need to do to sell and market
to them.
Hosted by Lisa Shepherd of Mezzanine
Consulting and joined by Herb Verma, CEO
and founder of XCINO, a Canadian IT
outsourcing and software development
firm, this session was both insightful
and practical.
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A New Look for Mezzanine Consulting
(Oct 11, 2007)
Mezzanine Consulting, Canada's fastest
growing sales and marketing consultancy,
launched its new brand image today, its
first update since the company's
founding. The logo is a new symbol of
Mezzanine's continuing strategy, to
deliver reliable perspective and
expertise to business leaders.
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Mezzanine to moderate the CMA’s B2B
Roundtable ‘Finding Insights That Sell'
(Oct 04, 2007)
At the Canadian Marketing Association's
B2B Roundtable on October 30th,
experienced B2B marketers will share
stories from the trenches. More
importantly, they will share insights on
how to take B2B marketing to another
level. The B2B Roundtable will be
hosted by Lisa Shepherd, president of
Mezzanine Consulting. Panelists include
Canada’s leading B2B marketers from
Aeroplan, Yahoo! Canada, Canada Post,
BIC and Redwood Custom Communications.
The session is intended to challenge
marketers to take on new ideas and
techniques that can improve B2B
marketing effectiveness.
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Mezzanine Consulting leads ‘THE
EXPANSION EQUATION’ workshop
(Oct 02, 2007)
Attended by over 20 CEOs, presidents and
senior executives of Ontario’s leading
growth firms, the event was sponsored
by Innovators Alliance, an organization
for presidents and CEOs of Ontario's
fastest growth companies. Lisa Shepherd,
president of Mezzanine walked the
participants through the value of
conducting market research and the
importance it plays in organizations
that are seeking new growth
opportunities. The seminar provided
participants with practical tools and
methodologies to follow when conducting
their own market research.
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Lisa Shepherd speaks about the growth of
small business in The Globe and Mail's
Think Big feature
(Sep 23, 2007)
"The thing that makes small
organizations wonderfully successful is
their flexibility and nimbleness. Large
corporations will choose to work with a
small company because we're very
responsive: It's not about our process;
it's about their needs."
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Mezzanine Consulting honoured as one of
PROFIT's 100 fastest growing companies
(Jun 06, 2007)
Mezzanine Consulting knows growth.
Recognized previously by PROFIT Magazine
as one of the Hot 50 companies,
Mezzanine is this year adding the PROFIT
100 credit to their name.
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The News Group announces launch of new
industry study conducted by Mezzanine
Consulting
(Jun 06, 2007)
The News Group has announced the launch
of a comprehensive customer study,
gathering insights on upcoming industry
trends and retail customer needs.
Conducted by Mezzanine Consulting, the
study will build on recent research into
the purchase behaviour of North American
book and magazine buyers. The goal is to
identify meaningful and practical ways
The News Group can work with retailers
to improve the books and magazines
category.
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Mezzanine presents to Wilfrid Laurier
University
(May 30, 2007)
Mezzanine Consulting president Lisa
Shepherd spoke at the School of Business
and Economics at Wilfrid Laurier
University on May 30th, 2007 to share
expertise on business structure best
practices, trends in market intelligence
in Canada and tools used by business
leaders to achieve sales and marketing
success.
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What to drop when work gets too busy -
Toronto Star (Matthew Gray)
(May 10, 2007)
"If you are spending 80 percent of your
time filing government papers, getting
all the accounting entries in place and
it is adding 10 percent to the value of
your organization, it is probably not a
good tradeoff," says Matthew Gray, a
senior associate at Mezzanine Consulting
of Toronto.
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Mezzanine shares expertise on marketing
consulting with University of Toronto
(Mar 08, 2007)
Three consultants from Mezzanine
Consulting shared their expertise,
perspectives on marketing innovation and
outlook on the consulting industry with
the University of Toronto last night.
Over 25 people attended from the
Organizational Development Alliance to
hear Mezzanine discuss trends in market
intelligence and Canadian marketing, as
well as the growing marketing consulting
industry.
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Lisa Shepherd shares expertise in
National Post article:
(Feb 22, 2007)
The successful launch of new products
can stymie even the savviest of
marketers, witness the tepid success
Microsoft and Sony have had with their
Zune music player and Play Station 3
game console, respectively. If the
giants can stumble, imagine all the ways
an entrepreneur or small business owner
can get it wrong going to market.
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Lisa Shepherd speaks at Toronto
MasterMind Group
(Feb 15, 2007)
Lisa Shepherd shared her story of
growing Mezzanine Consulting from
start-up in 2001 to over $1.5M in 2006
with members of the Toronto Mastermind
Group, hosted by Evan Carmichael on
Thursday, February 15th. Members of the
group, who ranged from wealth management
advisors to mascot designers to
chiropractors, heard the challenges and
joys of establishing a business,
refining the service offering and
business model, and attracting the right
talent at the right time to grow the
business. The group participated in an
interactive discussion on effective
marketing and sales tactics for growing
a new business, evolving the image of
the business as it gains experience and
expertise, and establishing effective
partnerships with complementary
businesses.
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Rony Israel has been retained to provide
Advisory Services to Mezzanine
(Feb 05, 2007)
Dr. Rony Israel has joined Mezzanine
Consulting’s Board of Advisors. Bringing
over 30 years of experience in sales,
marketing and general management, Rony
provides deep experience and expertise
to Mezzanine and its clients. The former
chief executive officer and president of
Pathfinder Learning Systems, he was also
a senior executive with Unisys Canada
and IBM Canada, specializing in
financial services and education
marketing. Rony is also currently a
partner with the BDC Consulting Group.
Rony will serve as an active member of
Mezzanine’s Advisory Board as well as
ad-hoc consulting and subject matter
expertise for specific Mezzanine
projects and clients.
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Magazine Buyer Behaviour study conducted
by Mezzanine featured in Marketing
Magazine
(Oct 23, 2006)
The study, conducted by Mezzanine
Consulting, surveyed more than 2,000
Canadian and American magazine buyers.
The findings show there's a lot more
browsing going on a retail newsstands
than buying.
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Mezzanine presents at International
Claim Association Annual Meeting in
Seattle
(Oct 17, 2006)
Mezzanine Consulting presented a best
practice panel at the International
Claim Association Annual Meeting in
Seattle on October 17th. Over 350
delegates representing the top 20
insurance firms in the United States
attended the meeting.
Along with global IT leader CGI,
Mezzanine consultants hosted a panel on
best practices in insurance industry
claims systems sharing findings from a
recent Mezzanine study among leading US
life insurance companies. The study
assessed the needs, challenges, and
priorities of claims department heads
and reviewed technology solutions to
address emerging needs.
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Mezzanine President Lisa Shepherd
featured speaker at a TEC B2B Marketing
event
(Oct 17, 2006)
Lisa Shepherd, President and CEO of
Mezzanine Consulting, was the featured
speaker at a TEC event on October 17th
in Toronto. TEC is the pre-eminent
leadership organization for the personal
and professional development of chief
executives. They provide businesses with
the tools to perform such as peer-group
sessions, access to world-class business
experts, one-to-one executive coaching
and a global community of more than
12,000 members. Lisa shared Mezzanine's
expertise on B2B market intelligence and
proprietary approach to assessing growth
opportunities. Her presentation featured
a comprehensive guide to finding,
evaluating, and capitalizing on market
opportunities. Mezzanine's focus is to
develop and apply practical tools for
performing competitive research,
understanding buying behavior, and
conducting internal company assessments.
The guide presented was coupled with
case study examples based on experience
to illustrate the practicality of the
process.
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Mezzanine Hosts Seminar on Emerging
Loyalty Practices
(Oct 11, 2006)
Mezzanine Consulting hosted an
interactive breakfast seminar on
Emerging Loyalty Practices today. The
event was attended by a mix of marketing
managers, creative directors, and SMB
CEOs at the Verity Club in downtown
Toronto.
The purpose of the seminar was to
provide insight into successful loyalty
practices and approaches that can be
practically leveraged in all sizes and
types (B2B or B2C) of organizations. The
seminar featured a presentation that
explored the evolution of loyalty
practices, case studies of successful
programs, and actionable recommendations
on applying loyalty tactics to any
business with the ultimate objective of
driving revenue, profitability, and
marketing ROI.
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Mezzanine Joins RBC and Aeroplan on
Panel of Loyalty Experts at CMA
Conference
(Oct 03, 2006)
Lisa Shepherd, founder and principal at
Mezzanine Consulting, joined Andrew
Mitchell, RBC senior manager of Rewards
and Partnerships and Jennifer Jones,
Aeroplan director of New Strategic
Partnerships, on the loyalty expert
panel at the CMA's Marketing
Accountability conference today. The
conference was moderated by Paul
Gallant, vice-president of Client
Strategy at Carlson Marketing.
The panel shared their expertise on
important loyalty issues such as lessons
learned in loyalty over the last decade
and the differences between B2B and B2C
loyalty programs. Best practices for
structuring programs effectively and
measuring program success were also
discussed. The session involved active
participation from conference attendees,
who included marketing professionals
from Canada's leading companies.
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Mezzanine awarded in seventh annual
PROFIT HOT 50 ranking
(Sep 19, 2006)
Mezzanine Consulting, a tactical
consulting firm, is pleased to announce
that it made the seventh annual PROFIT
HOT 50 ranking for the second year in a
row. The PROFIT HOT 50 is the definitive
ranking of Canada’s emerging growth
companies. Published in the September
issue of PROFIT and online at
PROFITguide.com, the PROFIT HOT 50 ranks
young firms by two-year revenue growth.
This year, Mezzanine was ranked 28th
among the 50 fastest growing companies
in Canada by consistently achieving a
minimum 240% revenue growth over the
past three years.
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Mezzanine shares expertise with North
American SMBs
(Jul 17, 2006)
Opportunity Knocks - When a new market
looks like a gold mine, follow key steps
to make sure the opportunity doesn't
slip through the cracks.
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Minister of Finance Greg Sorbara Speaks
at Mezzanine Cuisine Series Event
(Jun 21, 2006)
Mezzanine Consulting hosted its third
Mezzanine Cuisine Series which featured
an exotic tea tasting. The event was an
opportunity to thank new clients,
business partners and contacts for
contributing to the rapid growth
Mezzanine has seen since its inception.
The Honourable Greg Sorbara was the
guest speaker who addressed attendees
about change and growth in the
government, touching on elements of
education, healthcare, infrastructure
and commerce. Minister Sorbara also took
questions from the guests, speaking
candidly about taxation and energy.
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Mezzanine co-hosts “Grow Your Business”
Seminar with Rogers
(Jun 21, 2006)
Mezzanine Consulting concluded a 4-part
educational series for marketing
managers today. The ‘Grow Your Business’
seminar included a presentation by
Deborah Rosser. Deborah is publisher of
Canadian Business, Canada’s best-selling
business magazine, PROFIT, Your Guide to
Business Success and MoneySense,
Canada’s leading personal finance brand.
Deborah has been included in Who’s Who
of Canadian Women and Who’s Who in
Canadian Business and is currently Chair
of the Board of Directors of Magazines
Canada.
Deborah’s presentation on the impact of
success examined the benefits of strong
corporate culture as well as effective
methods of building a culture that
supports and enables organizational
growth.
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Mezzanine Delivers Keynote and Sits on
Panel at Prestigious Marketing
Conferences
(Jun 15, 2006)
June was a busy month for Lisa Shepherd,
Founder and President of Mezzanine
Consulting. Lisa was the keynote
luncheon speaker at the 2nd Annual
Canadian Marketing Association (CMA)
‘Diversity Marketing: Employing New
Markets’ Conference, and also
participated in a growth panel at Visa
Canada’s ‘Small Business, Big Thinking’
Conference.
Attended by marketing leaders from
Canada’s foremost banks, retailers,
technology and healthcare organizations,
the CMA conference provided experiences
and expertise in diversity marketing and
exploring new markets. Shepherd
presented Mezzanine’s approach to
assessing new markets, and shared the
firm’s expertise through case studies
and examples of organizations who have
been successful in new markets, as well
as those who’ve stumbled and learned
important lessons along the way.
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Mezzanine among GE Canada, Proctor &
Gamble and IBM as keynote speaker at
APEX conference
(Mar 03, 2006)
"Don't plan for success, plan for
opportunity". This is the message from
one of Canada's top 50 fastest growing
companies. Lisa Shepherd, founder and
president of Mezzanine Consulting, which
was ranked the 23rd fastest growing
company in Canada by PROFIT Magazine,
will address 200 future business leaders
at the Achieving Professional Excellence
(APEX) Conference in Toronto, hosted by
the Schulich School of Business.
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The Easy Way Up - PROFIT Magazine
(Dec 01, 2005)
It's tempting to keep brilliant business
ideas to yourself, but taking your Next
Big Thing to market solo might take too
long, cost too much or distract you from
your existing business.
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Mezzanine Featured in InTouch Magazine
(Oct 31, 2005)
"When you're growing very quickly, it's
difficult to find good people fast,"
says Lisa Shepherd, HBA '95, MBA '02.
"But we're lucky, we've got Ivey
talent."
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Know the Competition if you want to
Succeed
(Oct 13, 2005)
Competitive intelligence that meets
small-business needs isn't difficult to
obtain, says Lisa Shepherd, president
and chief executive of Mezzanine
Consulting, which helps small-business
clients research the competition as part
of an overall marketing plan.
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Mezzanine Honoured with PROFIT HOT 50
(Sep 24, 2005)
The Editor and Publisher of Profit
Magazine present Mezzanine with PROFIT
HOT 50 Award
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Corporate Managers Finding New Solutions
to Role Overload
(Sep 19, 2005)
More Canadian professionals are
experiencing high 'role overload' than
ever before. The number has grown over
25% since the early 90s, to 59% from 47%
of employed Canadians. Professionals and
managers in medium and large
organizations are especially crunched,
as their organizations become leaner and
they face constant pressure to
outperform.
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Mezzanine awarded in sixth annual PROFIT
HOT 50 ranking
(Sep 19, 2005)
The HOT 50 is the definitive ranking of
Canada's emerging growth companies
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"Mezzanine was extremely professional,
delivered great information quickly, and
was worth every penny. Their work has
allowed us to be much more strategic and
more efficient with our marketing."
- Ross Nepean
VP Marketing, TAB |
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“Dealing with Mezzanine was a value
added experience for our company. We
were most impressed with their
flexibility and their fact based
approach. Their recommendations were
definitely actionable, and not so
conceptually complex that we have had
trouble putting it into practice.”
- Rob Smith
VP of Category Management, The News
Group |
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"I've been extremely pleased with the
quality of service and the quality of
the deliverables. I would recommend
Mezzanine without hesitation!"
- Susan Oliver
Vice President, Marketing, Cornerstone
Group of Companies |
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