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| Solutions » Custom Research & Consulting |
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Mezzanine’s custom research & consulting solutions will allow you to gain valuable insight into a particular area affecting your business. We have 6 different solutions that can be customized to your goals:
- Market Assessment. Delivers a full understanding of your market, whether it is a new market or an existing market in which you want to accelerate growth.
- Competitive Intelligence. Delivers data and insight on what your competitors are offering, how they are operating in the market, what their apparent strategies are, and what it means to customers.
- Buyer Behaviour Analysis. Delivers fact-based insight on how B2B and B2C customers and potential customers evaluate and make decisions on buying products and/or services.
- Client Satisfaction Assessment. Delivers impartial perspective on how your client base views your services and/or products, determines what elements of your products and/or services matter to your clients, and identifies opportunities and potential problems.
- Brand Perception Assessment. Delivers data and insight on how your brand, products and/or services are perceived by your market – both the customers who buy, and the channel partners who sell.
- Thought Leadership. Delivers data and insight on how leading organizations have tackled a particular issue, allowing you to identify the requirements for success, and share this expertise with your stakeholders – both customers and colleagues.
If you operate in the Financial Services, Technology, Telecommunications or Retail/CPG industries, we have the specialized expertise and experience and that can help you.
Our Approach
Projects are generally completed within 4 to 10 weeks. The result is an action-ready tactical plan, so that you can act on recommendations immediately. Visit each custom solution area to find out more about our specific solution approaches.
If this isn’t quite what you’re looking for, visit Mezzanine’s outsourced marketing solutions for more information on our holistic approach to planning and executing your marketing activities.
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“I was impressed with Mezzanine’s
ability to uncover difficult-to-obtain
information in such a short timeline. I
would not hesitate to use them again as
they provided valuable information that
was critically needed.”
- Chris Lumley
Director, Magna International |
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"Mezzanine was responsive to issues
raised in a complex department and was
able to examine the underlying issues
independently and objectively. The
methodology for analysis and the
template that they provided will enable
our department to move forward in a
timely and effective manner."
- Tom Freeman
Professor and Chair, Department of
Family Medicine, UWO |
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“Dealing with Mezzanine was a value
added experience for our company. We
were most impressed with their
flexibility and their fact based
approach. Their recommendations were
definitely actionable, and not so
conceptually complex that we have had
trouble putting it into practice.”
- Rob Smith
VP of Category Management, The News
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