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| Solutions » Competitive Intelligence |
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How will a Competitive Intelligence Project help you?
- Do you know what your competitors are offering and how they’re marketing and
selling their products and services?
- Do you know what to expect from competitors in the new markets you’re
entering?
- Do you want to know how your competitors are pricing their offerings?
- Do you need to know how your products and services compare of your
competitors’?
- Do you know how your customers view your company relative to your competitors?
If you are facing any of these issues, Mezzanine’s Competitive Intelligence can
deliver the information you need.
Mezzanine’s Competitive Intelligence delivers data and insight on what your
competitors are offering, how they are operating in the market, what their
apparent strategies are, and what it means to customers. We use a proven
methodology to assess competitor product and service offerings, understand their
pricing, positioning, distribution and promotion, and evaluate their strategies.
We obtain the competitive insight you need to make effective decisions.
Our Approach:
There are 4 stages in a Competitive Intelligence process.
Stage One:
Identify the information objectives including the competitive set and the
parameters for evaluation. Obtain all pertinent information from your
organization on competitors and your perceptions of the reputations of these
companies in the market.
Stage Two:
Obtain and evaluate all published material to establish a baseline understanding
of the competitors, their products and services, their market positions and
approaches, their market and financial performance, and past and future
strategies.
Stage Three:
Conduct in-depth interviews with industry insiders and analysts, past employees
of target companies, past and present customers and knowledgeable stakeholders.
Stage Four:
Develop a profile for each competitor based on the findings. These profiles
highlight the key elements of the competitor’s strategies and identify strengths
and weaknesses. Identify opportunities for you to exploit competitors
weaknesses. Present actionable recommendations to better compete in the market
over the short and medium term.
Benefits to Clients:
A competitive intelligence assessment delivers a fact-based evaluation of the
competitive landscape. It provides a clear view of your market position relative
to competitors, and identifies opportunities to differentiate and take advantage
of competitors’ weaknesses. A competitive intelligence assessment enables you to
tailor your strategic marketing and sales decisions based on true understanding,
not assumptions.
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"Mezzanine helped us focus the future of
Ivey's on-line journal. Their insight
delivered ideas about scope, audience
and format. They uncovered new potential
revenue opportunities and provided a
means to unify our perspective on this
important issue."
- Erich Almasy
Executive Director of Executive
Development, Richard Ivey School of
Business, UWO |
 |
“Great job. You delivered a solid work
product and financial model. The summary
information is well structured and easy
to understand and your presentation of
the material was succinct and
insightful. You clearly developed and
demonstrated a sound understanding of
our market in a short period of time."
- Jeannette St-Onge
Genworth Financial |
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“I was impressed with Mezzanine’s
ability to uncover difficult-to-obtain
information in such a short timeline. I
would not hesitate to use them again as
they provided valuable information that
was critically needed.”
- Chris Lumley
Director, Magna International |
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