In a word, because it’s social.  B2B marketing norms are based on professional / commercial interactions – not social interactions.  B2B marketers (I count myself here) have operated on a different basis – our interactions, while they can become personal, are a little more formal and a little less frequent than those in the social realm.

So when you tell a B2B marketer to use social media it’s a little bit like telling them to take their clothes off.

But the evidence that social media works even in B2B is there. Adoption will be slow, but it will happen.

Tags: B2B marketing, Social Media

This entry was posted on Monday, October 12th, 2009 at 7:45 am and is filed under Marketing Execution and Tools, Marketing Strategy, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.