Develop
In
addition, recognizing that companies may have multiple Value Propositions, we
can develop a Value Proposition Architecture that deliberately defines the diverse
relationships among various Value Propositions. An architecture ensures that rather than having multiple
one-off Value Propositions, that there is a cohesiveness that enables synergies
among them. Think of each Value
Proposition as a singer. While
each singer may be singing individually, at times there may be multiple singers
singing to the same audience.
Through the development of a Value Proposition Architecture, we ensure
the artists are deliberately interrelated and singing in harmony, versus
creating noise by individual soloists ignoring what the others are doing.
Internal Perspective
Our innovative Value
Proposition Development workshops encourage cross-functional participation and
deeper break-through thinking. We
work with you to develop strong Value Propositions that work for you - whether
it be for your business as it is today, or an Aspirational Value Proposition
for where you want your business to go.
External Perspective
At Mezzanine Consulting LLC,
we wholeheartedly believe that a Value Proposition should be grounded in a
customer viewpoint. Our entire process
constantly points back to what it means for the customer. Your Value Proposition is meant to
compel your constituents to take actions that ultimately fulfill your business
objectives, so it only makes sense that that we look at the Value Proposition
through their eyes.
