Case Study:

Our Client

Our Client is a major Canadian telecommunications and media company and a leading provider of wireless communications.

Our Client’s Need

Our Client Lead is a product manager for wireless data applications. As part of his annual plan, he is responsible for assessing the potential of various products in different industries and for launching a new product to serve the needs of a specific industry. He sought to assess the market for new wireless applications in the Retail Supply Chain. Our Client asked Mezzanine to evaluate the market to identify opportunities for new products.

Our Methodology

We provided insight to our Client in the following areas:

• Interviewed 15 traditional and 3 best-in-class wirelessly enabled retailers to identify opportunities for real time wireless data communication in the retail supply chain.
• Conducted in-depth research and analysis on current competitors to understand market shares, trends and existing market strategies.
• Benchmarked performance against market leaders by conducting interviews internally with managers and externally with competitors’ clients.
• Delivered actionable recommendations that enabled our Client to demonstrate how their targeted customers could use wireless applications to improve operations in the retail supply chain.

What We Delivered to Our Client

Mezzanine’s ability to obtain critical information on the market, the product and the competition enabled our Client to identify a sizable market opportunity through:

• A quantification of the size of the market opportunity.
• The organization of coordination sessions between sales and marketing teams to ensure a cohesive market entry.
• The delivery of practical recommendations on how to effectively pursue the opportunity.

I was very impressed with the project Mezzanine delivered. They were a top notch, enthusiastic team. They were a pleasure to work with and took the time to understand my business and requirements.
Product Manager